Digital transformation is almost complete in industrial companies under the name Industry 4.0. So, what is the status of the products manufactured by these industries and the services provided with these products in terms of digital transformation? Let's examine the stages of brands' transition to digital transformation and the opportunities created by this transformation together.
Why should I take my brand digital?
Brand communication and brand management have been stuck within rigid rules for years. However, Generation Y and Generation Z's connection to technology and this generation's spending culture have forced brands to undergo a digital transformation.
Compared to Generation X, Generations Y and Z are more active when it comes to online shopping. This activity has evolved into a preference for online shopping over time. At the same time, these generations also research prices and compare products online before making a purchase. Therefore, if your brand is not present digitally and is not well managed, you lose the attention of this generation.
Generations Y and Z are more easily influenced by modern marketing and sales strategies. If you want your product or service to be known among this generation, purchased by them, and most importantly, embraced by them, you can best reach them in the digital world. To be accessible in the digital world, using digital marketing methods will be the best option.
Is your brand ready for digital transformation?
What are you currently doing for your brand? You are arranging your products on shelves in a store, placing the product you want to highlight in the window, and employing a salesperson to explain the benefits of this product. To promote this product, you print brochures, opt for SMS and telemarketing solutions, or prepare a newspaper or magazine ad. Or, with a higher budget, you advertise on television or radio.
We boost your local sales by connecting your digital business with your local business. Customers who see your business on maps can call you immediately or navigate directly to your business—isn't that great?!
All the digital transformation solutions we provide you with are fully traceable. This allows us to follow the strategy we develop and continue to improve it on an ongoing basis after monthly reports. Welcome to a world where you can see the return on your marketing investment!
